It's 10am and Steve Jobs has taken the stage at Apple’s World Wide Developers Conference in San Francisco, California. While the presentation is ostensibly targeted at programmers who write software for Apple devices, in reality it’s a thinly-veiled excuse for Jobs to offer an update on the company’s business and announce new products to the world. Live blog updates will appear below in reverse-chronological order. Refresh this page for the latest updates.10:20 - Zynga's Farmville comes to the iPhone. The first Facebook app that I'm aware of to make the crossover from PC to phone. Now 70 million players can plant and harvest no matter where they are. "Farm anytime, anywhere!" That was grandpa's motto, too. Arriving this month.
10:16 - Netflix, at long last, is coming to the iPhone. Reed Hastings, Netflix's CEO, is out to give the demo. Looks a lot like the iPadapplication, letting you stream video and manage your queue on your iPhone. Pause a move on the iPad and it picks up where you left off on the iPhone. And -- big news -- it will work over the cell phone network as well as Wi-Fi. AT&T must be cringing already.
10:12 - Jobs is already into pumping up HTML5 and trashing Flash. Why, because apps cocded with "private APIs" ... "break and crash." With 225,000 apps available, that's a problem.
10:09 - New iBooks feature will include a note-taking system that emulates Post-Its (looks very Apple-like), bookmarks, and native PDF viewing (see, Apple doesn't hate everything that Adobe does). Updates should roll out this month.
10:07 - Now 200,000 iPhone apps available. Demos of iPad apps getting underway. 5 million books downloaded for the iPad so far (in a little over two months). Jobs say publishers are in love with the iPad already.
10:03 - Various updates about the conference (which starts today), with Jobs' usual braggadocio about how big the event has become. Then on to the sales updates. The "magical" iPad of course (2 million units).
10:01 - Steve Jobs takes the stage right on time to a standing ovation.
This year (as it’s been in the last three), all eyes are on the iPhone, as a now infamous leak has all but confirmed that a new model iPhone – alternately dubbed the iPhone HD and the iPhone 4G – will be announced. Will all the leaked details come to pass as expected? And what else does Jobs have up his turtleneck sleeves for us to look out for in 2010?
I’ll be live blogging the announcements here as they emerge from Jobs’ lips. So stay tuned – the fun begins at 10 am PDT!
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